So Funny It Hurts

Dennis Cass's video about the absurdity of book launch promotional efforts is hilarious... and painful. With technology quadrupling every time we blink, a lot of authors are driving themselves crazy trying to stay on the cutting edge of self-promotion, often at the cost of writing the next great book.

Do you think it's gotten out of hand? Where do you draw the line between artist and book-hawker? As you delve ever deeper into publishing, how will you maintain a balance?

Excuse me... I'm off to write a book. :)