Book publicity these days seems to be all about questions. Even clients who have logged thousands of media miles are calling to ask: do I need video on my web site, what do you think about using Skype to connect to book clubs, should we concentrate our efforts for the next book on social media? Does anyone really know what makes a book sell in the era of Facebook and Twitter ….. if you do, please call me.
I like to think my clients are lucky to have someone to ask -- even if my answer has to be, “I have absolutely no idea. But I’ll try and find out.” These days, most authors are left to navigate the publicity waters on their own and that often means setting off without a map or any real idea where they should be going. And that makes me angry. Too many wonderful books are doomed to failure simply because authors don’t have the money to hire a publicist.
So for the month of February, I’ll be open for questions. The only exception being, “how do I get on Oprah?” If I could have guaranteed that to my clients, I would now be retired on a beach in Maui. Other than that, ask away!