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Friday, July 15, 2011
Posted by caitlin
I just had coffee with a book editor I'm friendly with, and we talked about (among other subjects including driving in bad weather and our interest in birds) the sheer volume of media we are now keeping track of in our jobs. For publicists, the game has really changed since I started out. It was never easy to listen to all the shows or read the many magazines and newspapers that might matter for our books, but now the media has exploded with blogs and websites and twitter and FB. Some days, I just sit for hours and touch base with publications and blogs, catch up on conversations. The volume of material to absorb only grows, especially for a publicist who works in multiple genres. What to do? Well, first, breathe. Breathing helps. And then set aside time to stay on top of things. And realize, too, that it's impossible, really. So always check in before you pitch.
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In accordance with FTC regulations, we're required to inform readers that we receive books from publishers, authors, and PR folk for review. We'd like to receive money via an offshore bank account, but that hasn't happened yet. When my dad was in radio back in the '50s, a local baker used to sneak over in the dead of night and fill the back seat of his car with bread and pastries. We would NOT object to this. Please review our review policy here. And let us know if we should leave the car outside the garage tonight.
Peace, love, and statutory compliance ~