Novelists: Stop Trying to Brand Yourself

Check out this terrific post from agent Rachelle Gardner telling us that, hey, just maybe, this whole branding thing is something novelists don't have to worry about so very much.

I especially love what she has to say about focusing on who your readers are. If you get to know them and figure out how to deliver the kind of reading experience they crave, you will become the brand they're looking for, rather than having to create and forcibly impose your brand on them.

Novelists: Stop Trying to Brand Yourself


Kay Hudson said…
Oh, Colleen, thank you, thank you, thank you for this link. Exactly what I want/need to hear now and then to protect myself from the craziness out there.

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